It is no secret to anyone that behavioral factors have a significant impact on the ranking of resources in search results. However, webmasters have a question: how can you influence these factors in order to turn them to your advantage?
Immediately it should be said that you do not need to try to create the ideal behavioral factors for your site.
Since any resource is visited not only by targeted visitors, but also by random visitors, the task of creating ideal conditions for behavior is almost impossible.
In addition, it is worth remembering that the same behavioral level may be differently reflected in the search engine promotion of two different sites.
How can you influence behavioral factors?
First of all, to do this, fill the site with quality content. This, of course, does not always work, because for commercial projects the quality of behavior factors is displayed in conversion. But in the case of a blog or other information resource, it will not be possible to do without qualitative content for the formation of qualitative behavioral factors.
The text content of the site should not only meet all the requirements of search engine optimization, it should also be of interest to users. So, it would be better for him to be relevant precisely at the time when it will be published.
Another thing to remember about the convenience of using your project from the point of view of the visitor.
This factor has a great influence on user behavior. And do not think that all the convenience of use lies only in the structure of the site and in navigating through it. There are other important points. Do not forget to take care of putting eternal or temporary links to your site.
Very often webmasters forget that the speed of the entire project is also an important factor for creating behavioral characteristics. On the speed of the resource is based such a characteristic as an indicator of failures. At the same time, the speed of operation will show not only good optimization of the site itself, but also high quality hosting.
Close attention should be paid to the design of your resource. After all, this is exactly what visitors first of all pay attention to. And we meet, as you know, always on clothes. Therefore, it must be made excellent so that the visitor’s first impression is as good as possible.